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WOMEN IN CONSULTING NAMES 2004 BOARD

Builds on 6 Years of Serving Bay Area Companies and Consultants

April 1, 2004 – San Mateo, CA – Women in Consulting (WIC), the Bay Area's top resource for both consultants and companies seeking expert business assistance, has named its 2004 Board of Directors, led by incoming president Deborah Henken.

WIC’s Board of Directors is made up of members noted for their business acumen and professional expertise who volunteer their time to advance the organization's goals. Director terms are two years in length.

Stated Henken, “We are excited to serve Bay Area companies by connecting the highest quality consulting practitioners with businesses locally and nationally, and providing a forum for consultants to share information to effectively grow their businesses.”

Serving on the WIC Board in 2004 are:

• President – Deborah Henken, a 20-year marketing veteran, and president of the Highland Team, a marketing consulting company specializing in launching and growing businesses
• Vice President – Karilee Wirthlin, principal of KL Consulting, a communications and web content firm
• Secretary – Sherry Prescott, principal of Prescott Marketing, a consulting firm focused on start-up and early-stage companies needing strategic and product marketing program development
• Treasurer – Kate Purmal, past president of WIC, and president of the Driver Group, a management consultancy that works with technology executives and entrepreneurs
• Director of Marketing – Celia Lawren, president of Lawren Communications, a full-service marketing communications consulting company, specializing in product launches and marketing program and collateral development
• Director of Membership – Jennifer Berkeley, owner and founder of The Insight Advantage, a customer research firm that helps companies gather and use customer feedback.

The Board of Directors is supported by a deep bench of committee volunteers that run every aspect of the organization, from event programming to managing the web site and operations.

Now in its seventh year, WIC has become an important resource for both consultants and Bay Area companies seeking experienced professionals to serve in a wide range of disciplines, including marketing, organizational development, human resources, financial planning, etc. WIC's free database of members is the one place that companies can go to identify a variety of potential consultants without paying finder's fees common with other professional consulting networks.

For its members and guests WIC has an active schedule of networking and educational events, as well as a multitude of online resources for managing a consulting business. In addition, WIC's email community boasts more than 2,500 professionals who daily use the forum to find partners, subcontractors and other resources.

About WIC
Women in Consulting is a dynamic organization of seasoned professional consultants in more than 30 specialties, ranging from engineering to financial advising and marketing to web design. Our members are a premier resource for businesses seeking expert consultants to deliver specific, high quality results. A non-profit corporation, WIC was established in 1998 as a collaborative community to foster successful consulting practices for its members and to provide companies expert consulting talent. For more information visit www.womeninconsulting.org.