Articles

Below are articles to help consultants in building their practices. If you join WIC as a member, you get a wealth of additional information on building your business in sample documents and our annual rate survey.

WIC Board articles

• Out on Your Own? Five Basics for Getting Started
• The Five Myths of Consulting

Business and Organizational Strategy

• Building Your Consultancy's Brand Value
• Tap the Power of Linkedin, A Powerful Business Tool
• Preventing Project Collision: Seven Steps to Keeping Your Sponsor On Board
• Caution! Email Faux Pas Can Be Costly
• Five Keys to the Care and Feeding of Your Network
• The University of San Francisco Silicon Valley Venture Capitalist Confidence Index
• Top Tips — Closing the Sale: What Works Best
• Covering Your Assets
• Six-Figure Success: How Consultants Can Build the Ideal Business, and Profit
• Myths vs. Reality: What Does it Really Take to Launch a New Business?
• Supply Chain Management: Best Practices and Its Potential for Consultants
• VC Outsourcing Intelligence: What VCs are Saying
• Not All Business is Good Business
• Business Plan vs. Marketing Plan: Do You Need Both?
• Small Business Start Up Checklist and Resources
• Are You Really an Independent Contractor?
• Disability Insurance: Demystifying the Process
• Life Insurance: How Much is Enough?
• The University of San Francisco Silicon Valley Venture Capitalist Confidence Index

Sales

• What Color Is Your Cell Phone? Adapting a Colorful New Vocabulary Can Improve Your Interpersonal Connections
• Winning Contracts: An Interview with Lisa Goldman

Marketing

• Three Low-cost ways to help grow your Sales and Profits via Strategic Marketing Information
• Interview with Denise Peck – Current trends in Marketing Operations
• Europe On a Budget — Launching the Most Cost-Effective Overseas Direct Mail Campaign for Highest Lead Generation
• Learn More About Your Competition—Use Search Engines for Competitive Research
• Marketing and Collaborating with Web 2.0 Blogs, Wikis, Podcasts, Feeds and other Phenomena of the Relational Web
• Selling Yourself—Convincingly!
• Be Professional: Get an Internet Domain Name for Your Consulting Business
• The Invisible Threat: Your Competitor's Website
• Pages to Include in Your Website
• In Pursuit of the Perfect Business Gift
• Market Research - A Powerful Business Tool
• Five Tips to Quickly and Inexpensively Improve Your Brand Identity
• Search Engine Optimization Tips
• How to Rent a Stellar Email List
• Why Small Businesses Need Both a Logo and an Identity System
• Best Holiday Gift Ideas
• Holiday Dining with Clients

Consultant Tips

• How to Find Out What the Project is Really About
• Feeding our Consultant Souls
• Composing a Life: Three Methods to Design Balance into Your Life
• Unresolvable Dilemma: A Platform for Dynamic Creativity
• Choosing a Financial Advisor Who's Right for You
• Using PDF for More Effective Business Communications
• Maintaining Grace under Pressure: How to Handle Too Much Direction
• A Labor of Love: Have You Lost That Lovin' Feeling for Your Business?
• Optimizing Your Coaching Experience
• Today's Big Issues Drive Tomorrow's Consulting Business
• Investing in Yourself: The Biggest Risk of All
• When Bad Things Happen to Good People: Protecting Your Income and Your Future
• Women and Retirement: What Every Woman Should Know
• Staying Ahead in A Down Economy
• Individual Disability Insurance: Protecting One of Your Most Valuable Assets
• Health Insurance for Independent Consultants
• Top 10 Sure-Fire Publicity Tips from the Best-Seller Guerilla Publicity
• 3 Tips to Grow Your Consulting Practice in 2006
• Tips for Making a Brief Introductory Marketing Speech

If you would like to submit an article, send it to us via email.