Consultant Tip, April 2006

Top 10 Sure-Fire Publicity Tips from the Best-Seller Guerilla Publicity
by Jill Lublin, CEO, Promising Promotion

1. Introduce yourself with a sound bite—few people have time to listen to the full story. Use language that will grab and captivate the media, show them your star potential and make them want to move mountains to advance your career.
2. Come from the heart—to successfully promote your product or service, you must honestly believe in what you're promoting. You can't fake it.
3. Follow up—the magic formula for getting publicity is follow up, follow up, follow up.
4. Find your uniqueness and capitalize on it—find out what distinguishes you, your product or service from the crowd. Then come up with clever and unusual ways to tell the world about it.
5. Headline tips—aim for headlines that are clear, concise and make the reader want more information. Write a headline after you've written the story. Keep a headline short—no more than one line.
6. Get others to spread the word—to build a successful business, you need networks and strategic alliances to help advance your cause. Everyone you know, hear about, meet and do business with is a prospect for your network.
7. Speak before groups—speaking before groups increases your visibility, reputation and stature. It establishes you as an authority in your field, draws media attention and makes you more attractive to potential customers/clients.
8. Eat, sleep and breathe publicity—publicity never sleeps. It's an ongoing, 24x7 process that never stops. Publicity accompanies you everywhere.
9. Media lists—continually update your list. Unless you keep your list current, you'll end up wasting time and energy contacting people who have long gone.
10. Trade shows and special events—trade shows, conferences and conventions are prime marketing opportunities because everyone is there to make contacts, talk shop and do business.

Guerrilla Publicity is part of the successful Guerrilla Marketing series, which is celebrating its 20th anniversary of publication. Jay Conrad Levinson, creator of the series, co-authored Guerrilla Publicity with Jill Lublin and Rick Frishman. Jill Lublin, CEO of the strategic consulting firm Promising Promotion and founder of GoodNews Media, Inc., is an internationally acclaimed speaker and best-selling author of Guerrilla Publicity and Networking Magic. Contact Jill at 415-883-5455 or info@promisingpromotion.com.

Reprint permission granted by co-author, Jill Lublin